(Reproduced with kind permission from The Black Hole)
Business growth opportunities for the nation’s legal services firms are to be bolstered as the UK’s leading Case Management Software provider, Eclipse Legal Systems, appoints Leeds-based response marketing agency, The Black Hole, to help increase its lead on the competition.
The appointment, following a four-way pitch, supports Eclipse’s ambitious growth plans and work will include a market positioning review, new messaging, branding and customer contact strategies.
Darren Gower, Head of Marketing at Eclipse Legal Systems, said:
“Today’s lawyers must be quick to respond to changing customer requirements & spot new opportunities. Not only is our Proclaim software best in class for effectively managing caseloads, it actively helps develop the client relationship, opening up new avenues for business growth. So we need a marketing partner that can help us to cement our position and open up new business opportunities.
“It is key for us to work with a team offering a proven ability to understand customers and generate significant response, and as a response specialist, The Black Hole is right for us. We were very impressed at the effort and level of understanding displayed by The Black Hole. Not only did the initial creative suggestions stand out for me, but also the agency’s understanding of our market place and how to drive more opportunities from it.”
Ian Feber, Founder and Creative Strategy Director, The Black Hole, said:
“We’re very pleased to be working with a market-leader like Eclipse. The Black Hole brings specialist experience in developing propositions, marketing strategy and creative that grows businesses, providing clear returns on investment, and we look forward to generating significant results with the team at Eclipse.”